British Excellence on the Sea: The Enduring Collaboration Between Naim Audio and Princess Yachts

‘While operating in two different worlds, the relationship between Naim and Princess Yachts represents a shared love of precision design and engineering encased in beautiful luxury products,’ says Mike Smith, Head of UK Sales at Naim. ‘It’s a collaboration built not just on heritage, but on the shared philosophy of innovation and excellence.’

From the first installation on the Princess S78, a yacht built for entertaining, and the first to feature Naim’s tailored sound systems, this partnership has pushed boundaries. Together, the brands have developed custom audio systems that seamlessly integrate into each vessel’s unique structure, from the cockpit to the sportbridge and beyond. Naim’s engineers work closely with Princess’ craftspeople to optimise  everything from subwoofer placement to acoustic tuning for open-air environments.

And yet, what truly sets this collaboration apart is the ethos. Naim’s yacht systems aren’t off-the-shelf solutions—they’re held to the same exacting standards as the brand’s award-winning home systems. ‘Those who have the privilege of owning a Princess yacht deserve a sound system that can keep up,’  Smith continues. ‘That’s where we come in.’

As Naim celebrates more than five decades of innovation, marked by industry-defining releases like the Statement amplifier and NAP 500, the partnership with Princess continues to evolve. This union of sonic precision and nautical sophistication is not just a showcase of British engineering—it’s a glimpse into the future of luxury, where every detail is designed to elevate the experience.

With both brands rooted in tradition yet constantly innovating, this collaboration is a powerful reminder of what happens when craftsmanship meets ambition.